Marketing Operations & Funnels Specialist

Organization: Career Shift

Location: Hybrid (Bucharest, Romania)

Type: External Collaborator | Full Time | Part Time | Side Gig

Compensation: Retainer & Success Fee

Position Summary

We are expanding our internal team to support the growth of our B2B and B2C ecosystems. We are looking for a Marketing Operations & Funnel Specialist—a hybrid role for a professional who thrives at the intersection of creative copywriting, technical implementation, and business strategy.

This is not a role for a passive executor; we need a proactive collaborator who understands marketing funnels deeply and takes ownership of the customer journey. You will ensure that every email, landing page, and event flow is optimized to convert, supporting Career Shift’s mission to transform the professional landscape.

About Career Shift

At Career Shift, we are on a mission to support professionals to be more self-aware and self-led, while bringing balance and meaning into their work lives. We believe this is the key to shifting the career conversation into a more authentic one - fostering engagement, well-being, and psychological safety within organizations.

Key Responsibilities

  • Strategy & Funnel Design:

    • Map out high-converting paths for both new launches and evergreen products.

    • Design the strategic logic of how a lead moves from awareness to conversion, ensuring a seamless, friction-free experience across all touchpoints.

  • Email Marketing & CRM:

    • Write high-conversion email copy that resonates with both B2B and B2C audiences.

    • Implement sequences in the CRM, and manage complex automations.

    • Oversee the technical deployment of our newsletter.

  • Social Media & Digital Presence:

    • Develop and manage the editorial calendar to ensure a consistent brand voice.

    • Craft compelling copy for organic posts and paid ads.

    • Utilize Canva templates (provided by our designer) to produce on-brand visuals and manage basic ad setups.

  • Website Optimization:

    • Design the structure and write the copy for new high-performing Landing Pages.

    • Perform structural or content updates directly within Replit, ensuring the site stays agile and updated.

  • Event Operations:

    • Publish and promote events across the website and social media channels.

    • Prepare all digital assets and collateral needed for successful event delivery.

    • Set up the full CRM lifecycle (registrations, multi-channel reminders, and strategic post-event follow-ups).

  • Asset Management:

    • Manage and audit long-term assets, including the technical maintenance of automated funnels via EverWebinar.

    • Ensure all marketing materials remain updated and aligned with the current brand strategy.

  • Performance Tracking:

    • Monitor the health of your implementations, suggesting improvements based on conversion data rather than just aesthetic preference.

Requirements

  • Marketing Generalist Expertise: A solid background in digital marketing with a focus on operations and funnel architecture.

  • B2B & B2C Experience: Proven ability to communicate effectively with both individual professionals (B2C) and corporate decision-makers (B2B).

  • Educational Services Background: Ideally, you have worked within the education, coaching, or consulting sectors and understand how to sell "intangible" transformation.

  • Technical Agility: You are comfortable navigating CRMs and are not intimidated by making updates in a code-based environment like Replit.

  • Result-Oriented Mindset: You prioritize business outcomes over simple task completion. You ask "Why?" and "How can we make this convert better?".

  • Autonomy: A self-starter who can manage multiple moving parts of a launch or evergreen funnel without constant supervision.

What We Offer

  • Strategic Impact: The opportunity to move beyond execution and play a key role in how our brand scales its impact.

  • Modern Toolset: Work with a streamlined tech stack designed for high efficiency and automation.

  • Mission-Driven Culture: Be part of a team that lives the values it promotes—wellbeing, authenticity, and professional growth.

  • Professional Evolution: Access to the very expertise we provide to the market, helping you grow as we grow.

  • Hybrid Flexibility: A full-time collaboration role that balances remote work with meaningful in-person collaboration.

How to Apply

If you have the network and the drive to help Career Shift reach its next milestone, please complete our application form.